Case Study : Creating a Brand
This hi-tech company devised new medical technologies that allowed surface wounds to heal faster than traditional methods. Biofisica’s innovative products could potentially change how surface wounds are treated around the world. Molecule was hired to develop an identity that conveys the process without revealing their proprietary technology. The logo we designed illustrates waves emtted from an above source, penetrating and treating human tissue. The identity helped establish credibility and attracted more than a few potential investors. In addition to the logo, Molecule also designed the following applications for this identity: stationery, pocket folders, proposals, and more.
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