Building the Framework
Brand Identity is the visual manifestation of Brand Strategy. A set of graphic components is designed to represent the company’s name and image. Studies show that visuals convey messages more quickly and more memorably than words alone. The components include the symbol or wordmark (logo), color, typography, and possibly other graphic devices. They are conceived, designed, selected, and crafted for use across multiple mediums, sizes, and applications. Collectively, these components build perception and recognition. Brand Identity builds an aesthetic framework.
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