Brand scenarios are the situations in which companies need brand services. The reasons are as varied as the companies themselves, but the end goals are similar: to establish, increase, improve, or change perception among their audiences. After twenty years of branding projects, we’ve outlined the four most common scenarios below. Not sure which one applies to your specific need? Or need to discuss a different scenario? Feel free to contact us.
When new companies or products need to establish their brand.
When existing companies or products need to update or reposition their brand.
When existing companies introduce new products, subsidiaries, or initiatives.
Managing Multiple Brands
When two or more companies or products need to clarify and organize their brand relationships.