Brand Services
Molecule Brand Consultants offers six core services: Brand Analysis, Brand Strategy, Brand Identity, Brand Standardization, Brand Implementation, and Brand Oversight. Each fulfills a necessary phase in the branding process, and each completed phase guides and informs the next. Not sure which services apply to your specific needs? Feel free to contact us.
Brand Analysis examines the current state of an existing brand, or the environment for creating a brand.
Brand Strategy formulates what precisely the brand should be and what needs to be conveyed
Brand Identity creates the primary design components, or the first visual manifestation of the brand.
Brand Standardization establishes guidelines, standards, and rules for identity usage and implementation.
Brand Implementation further expands the brand into applications across print, interactive, and environmental mediums.
Brand Oversight provides consultation at any phase in the initial process, or ongoing consultation to ensure continuity.