News & Noteworthy
Sharing Lessons Learned in Public
Ted Fabella was asked to contribute to an article on avoided professional mistakes by graphic designers. He submitted a case study of one of his earliest assignments: a logo for a children's section of the High Museum of Art in Atlanta, Georgia. The logo was rejected, but the lessons learned were invaluable. Read the full article along with other case studies in the Aug / Sept 2008 issue of Dynamic Graphics magazine.
"The Shape of Things: Two Decades of Logo Designs" lecture at the Savannah College of Art and Design
Molecule principal Ted Fabella was recently a guest lecturer at the Savannah College of Art and Design in Atlanta, speaking on his approaches and influences on logo design. The presentation featured work by Robert Motherwell, Bill Traylor, Alex Toth, Christo, and samples of Japanese architecture and Shaker design. The majority of the presentation was a retrospective of 45 logos from 1986-2007, designed by Fabella. They represented a wide range of clients from start-ups to major corporations, including The Athlete's Foot, IBM, Coca-Cola, and Cox Communications. "I've spoken at other colleges and universities before," states Fabella, "but my first experience with SCAD was a memorable and positive one. The students were inquisitive, engaged, and welcoming." The lecture was coordinated by SCAD professor Barry Roseman and sponsored by the SCAD student chapter of the AIGA.
Molecule Launches A Blog on Branding
The blog will not only feature commentary on logos and identities, but the entire range of experiences that comprise a brand. The topics will cover advertising, design, architecture, publicity, promotions, environments, trends, strategies, and more. Visit Thoughts on Brand.
A New California Vineyard Ripens
Through a business consultant associate, Molecule contributed to early brand explorations for a new vineyard near Sacramento, California. This to-be-named venture has been conducting research into the wine industry market, including several brand extension opportunities. We’ll provide more details in the future.
Quasar Auto Group Gets Into Gear
Molecule completes the brand and identity for Quasar Auto Group, an vehicle buying service based out of Dallas, Texas. The project ran the gamut of services from brand analysis to brand implementation.
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