Oglethorpe Power
Case Study : Revitalizing a Brand
One of the largest utility companies in Georgia, Oglethorpe Power Corporation provided electricity to the far reaches of the state. For decades, their identity consisted of a straightforward type treatment with no symbol. The company wanted a new identity to increase customer awareness and mark their progression. On our recommendation, Oglethorpe Power Corporation continued as their legal name, but Oglethorpe Power became the brand. Molecule then designed a logo suggestive of power lines emanating from a central source. The lines also form a beacon, a symbol of dependability. The Oglethorpe Power identity changed customer perceptions from a stodgy utility provider to a forward thinking corporation. In addition to the logo, Molecule designed the following applications for this identity: stationery, pocket folders, annual reports, coffee mugs, lapel pins, construction hats, and more.
This case study employed the following services: Brand Identity, Brand Standardization, Brand Implementation.
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