Case Study : Creating a Brand
This emerging bank was established to invest in overseas enterprises and serve Asian-American audiences in the US. Without the capital and resources of larger financial institutions, Summit Bank needed to establish stability and trust quickly. Keeping their audiences in mind, Molecule designed a solid, enduring mountain inspired by Mount Fuji. A rising sun in the background, also Asian inspired, implies optimism. Summit Bank’s identity not only reached their intended audience, but also attracted banking customers and businesses across several demographics. Molecule also designed the following applications for this identity: brochures, environmental signage, stationery, packaging, premium items, and more.
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